Many people fantasize about having a large consulting firm specializing in consulting in international markets where millions are made in transitional consulting. What many do not realize is for your firm to stand out and gain clients you will need not only superior consulting skills but also some of the top networking and marketing skills in the market.
When providing consulting in emerging and established markets you need to be aware and make your clients aware of the cultural differences between markets first as one awkward moment between foreign business partners can cause months of problems. Many consulting companies do not take into effect the cultural differences in advertising which is causing many major marketing and branding problems. When doing an advertising and public relations campaign you must completely change your plans depending on which side you are promoting to. For instance besides the language differences you would not want to run the same message campaign to those in the United States as you would in India just because the ways that people take jokes, phrases, and body language is drastically different in certain cases.
These things should already be known by those providing consulting in markets internationally as most of the time these consultancies are centered on providing a smooth transition from one market to the other. Other foreign consultant firms work in various industries such as outsourcing management, international shipping, translation, security, and more. The industry of consulting in emerging markets is a very lucrative venture if done correctly but at the same time is not for everyone including those who can already speak both languages and know both cultures. In this business industry it takes a certain type of person and business owner to succeed as you are not just dealing with one region or country but instead are dealing with social, political, language, and economic barriers which all have their own sets of problems within each category. Overall there is much to learn about starting an international consulting firm before you take that leap, but if you are a daring entrepreneur who has a unique skill set then there is an unlimited potential to be made consulting in foreign markets.